Challenges ahead for China's potentially lucrative music industry

China Plus Published: 2017-04-07 14:55:01
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China is home to more than 950 million mobile internet users, who are creating a huge demand for quality digital music. [Photo: baidu.com]

China is home to more than 950 million mobile internet users, who are creating a huge demand for quality digital music. [Photo: baidu.com]

It's no doubt that China looks like an Eldorado for people working in the music industry: 1.4 billion inhabitants and their ever-improving living standards.

Currently, the country is home to more than 950 million mobile internet users, who are creating a huge demand for quality digital music. 

Trying to tap into such market potential, a great many domestic and foreign music companies are presenting a variety of music choices for the online consumers.

But profits seem to be evading them at the present. 

[The audio clip is from our weekly features program Life Upclose, produced by CRI. You can get the complete audio by searching "Life Upclose" in the Apple Podcast.]






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