Why do domestic women's shoe brands give poor performance?
Speakers: Heyang, Ryan Price, and Huang Shan
[Photo: Baidu.com]
Chinese domestic women's shoe brands have given poor performances in recent years. Take Belle and Daphne for example, their product displays used to attract the greatest number of customers to visit on the first floor of department stores in China, but now, customers have gradually lost their interests in these brands.
Data from Euromonitor International, an information consultant company, the domestic women's shoe market encountered its first drop in 2016. Its sales revenue was 176.62 billion yuan, dropping by 1.3% compared to 2015.
Listen to the show and find out what caused this market waterloo?
The audio clip is from Round Table, produced by CRI.