ZTE cancels a crowd-funding campaign

Chinese phone manufacturer ZTE has cancelled a crowd-funding campaign for a smartphone design based on ideas submitted by the public. According to ZTE, the cancellation is a result of public feedback, and the company did not mention any details about the new phone’s design. 190 backers pledged $36,000 for the new phone, but this fell short of company's initial $500,000 target. Why did this happen? 

The audio clip is from Studio+, produced by CRI.