Boss continues to soar in China

Chinese actor Wallace Huo poses for Hugo Boss. [Photo: weibo]

Hugo Boss has just revealed its latest set of results. Generally they were a mixed bag, but the fashion firm continues to perform extremely well in China.

Globally, Hugo Boss saw online sales decline by over 25 percent during the first three months of 2017, although total sales were ahead of expectations.

In China as a whole, total sales growth was strong at three percent, but some regions of the country performed even better than that.

Interestingly, sales in the UK were up an impressive seven percent. This was due in part to the attractive price of Hugo Boss products to foreign visitors in the UK since the decline in the value of sterling.

The quarterly results follow positive annual financial results for Hugo Boss in China at the beginning of the year.

At the time, we reported that the, well, boss of Hugo Boss Mark Langer had spoken positively about their performance in the country:

'Fourth quarter results underline that we are on the right track. In China, we completed the turnaround in the second half of the year. In Europe, we held up well in a difficult market environment. We will continue to work intensively on implementing our strategic plans...'

Delving further into his reference to China, the figures demonstrate that Boss managed to increase sales in store by an impressive twenty percent over the quarter.