Haier fridge factory in Russia rolls out 100,000th product

A Haier Group refrigerator factory in Russia has rolled out its 100,000th product, one year after the plant was launched. 

A ceremony is held to mark the rolling out of the 100,000th product of a Haier Group refrigerator factory in Russia. [Photo: enorth.com.cn]

Haier, the leading household appliance maker in China, opened a 24,000 square meter plant in the Tatarstan Republic in April 2016 with an investment of 50 million U. S. dollars.

The factory mainly produces air-cooled frost-free refrigerators, and has 500 staff.

The group has adapted the design of its products in accordance to local demand, including energy-efficient high-capacity refrigerators, which are around two-meters-tall.

A shopping mall in the Tatarstan Republic [Photo: enorth.com.cn]

The plant has also lowered the shipping time and cost to central Asian countries. Previously, it would take a month to transport the products from China to Uzbekistan. Currently, it takes around a week to send the products from the Russian plant.

In 2017, 10 percent of the plant's output will enter the central Asian market. Haier aims to export 100,000 home appliance units to central Asia.