Chinese brand Orolay coats go viral on Amazon

A women's puffer coat made by a Chinese company has become a hit among American buyers.

A poster of the Orolay thickened down jacket on amazon.com [Screenshot: China Plus]

With a price less than 140 U.S. dollars, the Orolay thickened down jacket is ranked as the No. 1 best seller on Amazon's website, with an average rating of 4.2 stars out of 5.

Among the over 6,500 reviews, customers have been leaving comments such as "SO WARM. So stylish! I am so in love with this coat." "I absolutely LOVE this jacket. I'm usually skeptical but please take my word, this jacket is definitely a good buy!"

A screenshot of the Instagram account @theamazoncoat with photos of the Orolay thickened down jacket fans wearing the coat [Screenshot: China Plus]

The Orolay coat has been dubbed "the Amazon Coat." It now has its own Instagram account, @theamazoncoat, where fans are uploading photos wearing the coat in the "Amazon Coat Challenge" to find out whether people in all 50 U.S. states are wearing the most popular coat of the season.

Many American magazines, including New York, Glamour, Good Housekeeping and Teen Vogue, have been reporting on the popularity of the coat.