Chongqing sets up 'Belt and Road' coffee trading platform

Huang Shan China Plus/CCTV Published: 2017-05-04 21:25:00
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Appraisers are teaching visitors how to taste the aroma of coffee in China's largest coffee trading center in the Chongqing Municipality, on April 12,2017. [Photo: Xinhua]

Appraisers are teaching visitors how to taste the aroma of coffee in China's largest coffee trading center in the Chongqing Municipality, on April 12,2017. [Photo: Xinhua]

In the exhibition hall of the Chongqing coffee trading center, an appraiser was telling the visitors how to taste the aroma of fresh coffee beans.

Located in China's landlocked southwest, Chongqing has already become the country's largest e-commerce platform and the world's major distribution center for coffee, since the center opened in June 2016.

Although Chongqing does not produce coffee beans, the center has handled some 5.3 billion yuan worth of coffee spot transactions in less than a year's time.

A woman demonstrates the coffee made in the Chongqing Coffee Exchange, China's largest coffee trading center in the Chongqing Municipality, on April 12,2017. [Photo: Xinhua]

A woman demonstrates the coffee made in the Chongqing Coffee Exchange, China's largest coffee trading center in the Chongqing Municipality, on April 12,2017. [Photo: Xinhua]

"With a total length of 11,000 kilometers, the Chongqing-Xinjiang-Europe railway runs directly from Chongqing to Duisburg in Germany. The journey only takes 13 days, which can save 30 days from the conventional water transportation, and its cost is 80% cheaper than that of air transportation. The coffee trading center in Chongqing closely links the major coffee producing areas, including Yunnan, Southeast Asia, and South Asia, with the consumer market in Europe," said Feng Yue, Chairman of the Chongqing Coffee Exchange.

For businessmen, time is money. Coffee from Yunnan Province and Southeast Asia is processed in the Chongqing Bonded Port Area and then transported to the European inland. 

With the introduction of the One-Card Pass system, declarations for the cargoes are only required once in Chongqing, instead of being submitted in each country along the way.

Besides this, the coffee trading center demonstrates more advantages.

"Through business and trade clusters, the center can achieve the informatization of big data and then offer accurate market information to the traders. Moreover, the center can reduce the cost and risks of their transactions. Thirdly, since many transactions are taking place here, banks will also make sure to have a presence here, by providing financial services to both sides of the business. Traders are very optimistic about the settlement functions, in terms of the imports and exports of coffee," said Feng Yue.

A visitor tasting the aroma of coffee in China's largest coffee trading center in Chongqing Municipality. [Photo: Xinhua]

A visitor tasting the aroma of coffee in China's largest coffee trading center in Chongqing Municipality. [Photo: Xinhua]

The Chongqing-Xinjiang-Europe Railway Company has signed cooperation agreements with over 50 cross border e-commercial companies.

Nicola Sangiovanni, an expert advisor at an Italian food and beverages company, pointed out the importance of this policy.

"We hope that this new policy can help Europe to increase the train way because it's really economic and really fast. It is a very important point that I think the two different countries work with each other and using this type of policy can be a really good job for each other," said Nicola Sangiovanni.

Besides coffee beans, now the cargoes on the return journey also include vehicles, daily necessities, food, fruits, meat and medical equipment. 

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