China boosts profits for Peppa Pig owner

Entertainment One, the British company behind the hit children’s animation Peppa Pig, has reported strong annual results. 

Peppa Pig [Photo: IC]

Before tax, profits doubled to a figure of £78 million. 

The company credited Peppa’s success in China as being a key factor in the excellent results.

The series has been viewed in the country more than 45 billion times.

What makes Peppa Pig’s success in China all the more impressive is the fact that she was first available to Chinese viewers in 2015 – so those views have all occurred in the last three years.

Peppa is also proving to be successful on Chinese social media platforms, with a growing presence on Weibo and WeChat.

Speaking last year, after Peppa Pig had been released on three Chinese on demand services, Olivier Dumont, Managing Director of Entertainment One Family said: “We are thrilled to welcome our new broadcast partners for Peppa in China and we’re confident that these additional consumer touchpoints will significantly increase exposure for the brand as it continues to grow in popularity.”

“Building Peppa Pig’s digital footprint in the territory, through app downloads and social media channels, enables us to engage with audiences beyond the TV show and create the loyal fanbase that is key to its longevity.”