A new alliance for Chinese new media art launched in Beijing

A new media exhibition at the Today Art Museum in Beijing is titled the ".zip exhibition." [File Photo: Today Art Museum]

A new alliance for promoting Chinese new media art has been launched in Beijing.

"The launch of this strategic new media arts' alliance aims to explore - and more importantly - spread modern Chinese art, particularly to help promote young Chinese artists as they explore the overseas art market," said APUS Group CEO Li Tao, whose company is part of the alliance.

A launch ceremony for a new strategic media/art alliance is held on Sunday, December 10, 2017 in Beijing. [Photo: art.china.cn]

APUS Group is involved in the alliance to provide technology.

The alliance's two other partners are the Today Art Museum and Art Science.

The Today Art Museum in Beijing will provide the platform to display the works. Art Science, a research center, is going to give academic advice.