Chinese electric-car startup NIO prices debut model at $67,783

William Li, Founder and Chairman of Chinese automaker NIO launches the NIO ES8 electric SUV during an event held in Beijing, China, Saturday, Dec. 16, 2017. Priced at RMB 448,000 or US68,000 before electric car subsidies, the all electric SUV is aimed to be competitive against foreign entry like Tesla. [Photo: AP/Ng Han Guan]

William Li, Founder and Chairman of Chinese automaker NIO launches the NIO ES8 electric SUV during an event held in Beijing, China, Saturday, Dec. 16, 2017. [Photo: AP/Ng Han Guan]

The EVE concept car from Chinese automaker NIO is displayed during an event to launch the ES8 electric SUV in Beijing, China, Saturday, Dec. 16, 2017. [Photo: AP/Ng Han Guan]

A blogger live streams on two mobile phones standing by one of the EVE concept cars from Chinese automaker NIO during an event to launch the ES8 electric SUV in Beijing, China, Saturday, Dec. 16, 2017. [Photo: AP/Ng Han Guan]