London Fashion Week meets China

China Plus Published: 2019-09-28 16:26:37
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London Fashion Week has brought the latest trends for the Spring/Summer 2020 season to runways in the British capital.

Established brands like Burberry and Victoria Beckham mingled alongside smaller houses like Machine-A, which showcase cutting-edge design in London's Soho, and the Lone Design Club, which is focused on emerging independent labels.

The Lone Design Club says 30 percent of their market is from China and other parts of Asia, so they're taking their pop-up shop to Shanghai in October. They say that China's market is shifting away from big consumer brands to cool smaller labels that are more exclusive and unique.

Chinese celebrities like Zhou Dongyu and Lucas Yuk-hei rubbed shoulders with international celebrities like Naomi Scott, Dua Lipa, and Hunter Schafer at London Fashion Week events, where supermodels Kendall Jenner and Gigi and Bella Hadid took to the catwalk.


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Video by Cindy Martin based in Los Angeles, the United States.

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