Interview with Kantar Millward Brown about public service advt.

[Photo: from VCG]

We have been talking about the wildlife conservation in China. 

This time, Pangolins are the main characters in an advertisement. The Chinese celebrity Jackie Chen is invited to be the ambassador of this public service. 

We invite Chirantan Ray to join us alive in Beijing. He is a managing director of Kantar Millward Brown. 

In this segment we will be talking about the effectiveness of the public service advertisement towards wildlife protection.