Haier's strategy in Pakistan and India a success: company VP

Song Yujun (third left), Vice President of Global Appliances of Haier and Director of Haier South Asia, receives a delegation from China Radio International at the company's headquarters in Qingdao, Shandong. [Photo: China Plus]

Haier Group is one of the top-selling home appliance companies in the world. It was founded in 1984 in the Chinese coastal city of Qingdao, which will host this year's Shanghai Cooperation Organization (SCO) summit in June. 

Song Yujun, Vice President of Global Appliances of Haier and Director of Haier South Asia, says the company has successfully adapted its product development and management strategies to the customer needs and labor market of Pakistan, which is also among the newest members of the SCO. 

He also says the company has seen tremendous growth since 2002, when it opened business in India, another newest member of the SCO. 

Click on the link below to listen to a conversation between Song and CRI's reporter Pandarinathan Myilsamy.