Ctrip to use AI to promote China-UK travel

Asia's largest online travel agent, Ctrip, has announced they are investing in AI software to help promote China-UK tourism.

Speaking at the China-UK Business Forum, Jane Sun, Chief Executive Officer of Ctrip shared her thoughts on China-UK travel and how big data and technology can help to enhance the travel experience.

Asia's largest online travel agent, Ctrip, has announced they are investing in AI software to help promote China-UK tourism. [Photo: Sino.uk]

In her speech addressed to British business leaders as part of the trade delegation led by UK Prime Minister Theresa May, Jane Sun said, "Ctrip is strongly committed to making heavy investment in A- Artificial Intelligence, B- Big Data, C- Cloud Computing and using technology to promote China-UK tourism as well as international cultural exchange and global peace."

It looks like good news for China-UK tourism, with Ctrip's Destination Marketing division and VisitBritain reaching a strategic partnership which will focus on raising brand awareness, expanding UK product distribution channels as well as promoting UK as a destination for Chinese outbound travelers.

From the "2017 China-Europe Tourism Market Data Report", United Kingdom is the third most popular country in Europe with London coming in third as being the most popular city in Europe. With large increase of airline ticket sales and continuous growth of outbound tourist numbers, Ctrip continues to play a crucial role in promoting travel and understanding between the two countries.