Tsingtao, Yanjing named official beer sponsors of 2022 Beijing Winter Olympics
Han Zirong, secretary-general of the Beijing 2022, waves the Olympic flag during a ceremony to mark the arrival of the Olympic flag and start of the flag tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on the outskirts of Beijing Tuesday, Feb. 27, 2018. [Photo: AP]
Tsingtao and Yanjing have been named the official beers of the 2022 Beijing Olympic and Paralympic Winter Games.
The two beer companies are the first official partners that Beijing 2022 has signed since it opened invitations for tier-two sponsors in August.
They were also official beer partners of the 2008 Beijing Olympics.
Beijing 2022 launched its marketing program last year.
The eight official tier-one partners including Bank of China, sports apparel maker ANTA and China Unicom.
The Beijing 2022 organizing committee is expected to agree to deals with more tier-two sponsors over the coming months.