Douyin and Tik Tok user spending hit record U.S. $11.7 million in July

China's short video app Douyin and its overseas version Tik Tok had another record-setting month in July with in-app purchases reaching 11.7 million U.S. dollars, an increase of 290 percent compared with the same time last year.

The logo for Tik Tok on a mobile phone. [File Photo: IC]

Data from mobile app intelligence provider Sensor Tower shows that users in China accounted for 70 percent of total purchases, spending nearly 8.2 million U.S. dollars via the Apple Store - a 777 percent year-on-year increase.

Tik Tok users in the United States accounted for 20 percent of in-app purchase revenue in July, spending about 2.3 million U.S. dollars. Revenue in the United States grew by 42 percent compared with last year.

First-time installs of Douyin and Tik Tok reached nearly 54 million globally, not including third-party Android stores in China and other countries and regions.