China's first global panda brand debuts overseas

China's first global panda brand, called A Pu, made its first overseas appearance this week at a Chinese animation tour in Japan.

A bag bearing the image of A Pu is on offer at a charity bazaar during an ongoing Chinese animation tour in Japan. [Photo: Chinanews.com]

The panda, which has heart-shaped eyes and a red T-shirt, will be at the forefront of the promotion of pandas to people around the world.

The first A Pu product is a bag that was released at a charity bazaar during the animation exhibition in Osaka. Donations from its sale will be used to support the protection of the habitat of the giant panda.

A Pu, which is pronounced similar to "up", will be widely promoted as the official icon of China's giant pandas through cooperation with entertainment and sports companies.

China's first global panda brand, A Pu, at a charity bazaar during an ongoing Chinese animation tour in Japan. [Photo: Chinanews.com]