White Rabbit candy flavored milk goes on sale in China

China's iconic candy brand White Rabbit has launched its first flavored milk. The new milk, which went on sale last week, is the outcome of a partnership with China's well-known dairy company Bright Dairy & Food Co.

A carton of White Rabbit candy-flavored milk, which is produced by the iconic candy brand and the dairy company Bright Dairy & Food Co. [File Photo: IC]

This is the candy company's latest cross-promotional product. It partnered with Maxam in September last year to launch a candy-flavored lip balm.

The flavored milk is blended with the sweet flavor of the White Rabbit candy, which contains raw milk and single cream.