CIIE 2019: LEGO's Business aspirations in Chinese market

Chinese President Xi Jinping opened the second China International Import Expo (CIIE) on Tuesday with a promise to ease market access, counter protectionism and boost economic globalization.

This year’s CIIE attracting over 3,000 enterprises from more than 150 countries and regions. A lot of foreign companies are quite confident about Chinese market.

The Danish toy-maker LEGO Group is one of them.

LEGO Group CEO Niels B. Christiansen. [ Photo: ChinaPlus ]

Niels B. Christiansen, CEO of LEGO group spoke to our colleague Zhao Yang about his ambitions in Chinese market.