Eason Chan in Beijing drink-drive plea

Hong Kong popular singer and actor Eason Chan receives an award for his work in promoting road safety. [Photo provided to China Plus by the event organizer]

Eason Chan has helped launch a charity road safety video at a campaign event in Beijing.

Together with Shanghai policemen Jia Jie and Jia Zhen (father and son), Wang Hui (wife of a drink-driving accident victim), Eason Chan announces the release of a charity video 'Smart Choice' to promote safer driving. [Photo provided to China Plus by the event organizer]

The famous Hong Kong singer and actor urged people to make smart drinking choices to avoid danger, harm and tragedy. 

He said the 'No drink-driving' message was important to everyone and was a must-do. To get the message across, he's acted in a charity video alongside traffic police officers and families of victims of drink-driving accidents.

Jean Jereissati, President of AB InBev APAC North, speaks at the event, talking about the social responsibility of the drinks industry in promoting road safety. [Photo provided to China Plus by the event organizer]

At the launch event Eason Chan was also given an award from the Transport Management Bureau in the Ministry of Public Security for his long-term contribution to promoting safe driving. 

His efforts have included acting in China's first 'No drink-driving' TV commercial, which promoted the idea of 'designated drivers,' and using his songs and music to spread the idea.