Online entertainment market in China's Third and Fourth Tier Cities underlined

Wang Beibei, Founder and CEO of Guduo Media, speaks at a summit her company hosted in Beijing discussing the development of online TV and film content in Beijing, April 26, 2018. [Photo provided to China Plus]

"The needs of internet users in China's 3rd and 4th tier cities need to be considered as online video platforms and operators plan to further develop their entertainment content in the new mobile Internet era."

A quote from Li Liying (李莅樱), a senior supervisor with iQIYI, one of China's top online video platforms, as part of a meeting meant to discuss new trends in the development of online movies and TV shows in China.

A recent survey by Easou, China's second largest mobile search engine, shows many people in smaller Chinese cities tend to play games and watch online Chinese videos via their smartphones. The same survey has also found that users in larger Chinese cities prefer TV shows from foreign countries.

Li Liying says iQiyi plans to garner advice from the internet when adapting their new content.

Online video production, culture and media companies, as well as major Internet firms have attended the event held in Beijing by Guduo media company.