Chen Kun learns a lot from being UNICEF Ambassador for China

Well-known Chinese singer-actor Chen Kun is calling for efforts to build a more child-friendly society, in celebration of World Children's Day.

On Tuesday evening, Chen joined UNICEF and many children in lighting-up the Beijing National Aquatics Center, or Water Cube.

He said his position as one of the three UNICEF Ambassadors for China gives him a learning and development opportunity. "I have been working as the UNICEF Ambassador for China for six years. In recent years, UNICEF has promoted many children's welfare programs."

Chen also said since he's an actor, he would rigidly select his roles in films or TV dramas, hoping his work may not only show his personal beliefs but also instill good values in children.

On November 20 each year, UNICEF holds events like the lighting up of iconic city monuments and buildings in several Chinese cities to commemorate the anniversary of the UN Convention on the Rights of the Child.

To date, World Children's Day has been widely celebrated in over 190 countries.