​Bilibili partners with Sony's Funimation in anime licensing

Chinese video platform Bilibili announced that it had partnered with American entertainment company Funimation, a subsidiary of Japanese conglomerate Sony, to acquire anime licenses and expand their business overseas.

Chinese video platform Bilibili announced that it had partnered with American entertainment company Funimation, a subsidiary of Japanese conglomerate Sony, to acquire anime licenses and expand their business overseas. [Photo：IC]

They inked the strategic partnership at the ongoing AnimeJapan 2019, an annual anime fair held in Tokyo.

Bilibili Vice chairman Carly Lee said at the fair that the cooperation can help push forward the development of the global anime industry.

Funimation President Gen Fukunaga said the two companies will pursue new opportunities in the industry and bring new anime to fans around the world.

(Story includes material sourced from Xinhua)