Chinese animation "Luo Bao Bei" screened at International Emmys

The Chinese animation series "Luo Bao Bei" was screened at the International Emmy Awards gala on Tuesday in Cannes. The series was nominated for an outstanding achievement award in the preschool children category. It was the only entry from China among the 28 candidates.

A poster of animated series Luo Bao Bei [Photo courtesy by DYTM]

The Toronto-based 9 Story Media Group has reached an agreement with Netflix on the global distribution of the animated series. France Television, the Spanish and Portuguese-language Canal Panda, Spanish CLAN, Swedish SVT, Thai True Visions, and Israeli HOP! have all acquired broadcasting rights for the series.

The show is named after its main character, a seven-year-old girl who sets off on a quest to use her imagination to better understand the world around her. Rather than using magic and superpowers, which have been popular storytelling tools in children's stories in recent years, Luo Bao Bei is an ordinary girl with whom young audiences can identify.

Bringing love and happiness to children and families around the world is at the core of this animation, said the show's creator Tian Jia.