Kim Kardashian West renames shapewear line

China Plus Published: 2019-08-27 10:10:00
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Kim Kardashian West's shapewear line Kimono is no more. It has a new name, changed amid outcry over cultural appropriation. It's now called SKIMS Solutionwear.

Kim Kardashian leaves La Plata Taqueria & Cantina in Agoura Hills, California after having dinner with friends on August 13, 2019. [Photo:IC]

Kim Kardashian leaves La Plata Taqueria & Cantina in Agoura Hills, California after having dinner with friends on August 13, 2019. [Photo:IC]

The reality star, makeup mogul and law student said on Instagram that she changed the name after much "thought and consideration." Kardashian West told media back in July her intention to play off her name Kim with Kimono were "innocent" and she had not anticipated the backlash.

The name Kimono, the same word for an ancient Japanese style of dressing, surfaced in June after Kardashian West attempted to trademark it.

Her shapewear line is color and size-inclusive, ranging from XXS to 5XL.


(Story includes material sourced from AP)

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