Animation: Trade war – a terrible birthday gift for Intel

CGTN Published: 2018-08-07 16:32:54
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The US has long reigned supreme in the world of high-tech, inventing the transistor, developing information theory, and eventually creating the microprocessor, all so a septuagenarian can sit on his toilet at five in the morning and post a tweet that makes you question his sanity.

Foremost among the tech companies that made this world possible is the giant Intel, which has provided us with much of the global supply of chips – or the “brains” of your computers.

As Intel celebrates its big five-O with drones lighting up the California sky, it may have to brace for an uncertain future thanks to Donald Trump's import taxes on Chinese goods, which include memory chips and processors vital to Intel's business.

US President Donald Trump is daydreaming that imposing tariffs on Chinese imports will make American consumers turn to Made in US products. [Photo: CGTN]

US President Donald Trump is daydreaming that imposing tariffs on Chinese imports will make American consumers turn to Made in US products. [Photo: CGTN]

The US president said that levying these import taxes, or tariffs, will help the US get even with China by narrowing the US-China trade deficit. The idea is that more expensive Chinese goods in the US will decrease American demand for them, and drive consumers toward domestic products instead. But Trump’s tariffs could hurt the bottom line of domestic brands such as Intel.

That's because in a globalized world, companies don’t just source and make their products in one country anymore. Yes, Intel produces many of the components for its chips at all four plants in the US, but it then sends them to China for assembly and testing, then brings the completed chips back to the US, where they would be put in end products such as computers for you to buy.

In 2010, it even opened a manufacturing facility to make memory chips in China's Dalian, cementing the country's importance in Intel's supply chain.

Intel brings its imagination to every corner of the world. [Photo: CGTN]

Intel brings its imagination to every corner of the world. [Photo: CGTN]

With Trump's tariffs, the chips would get hit by the import tax on its way back from China. This puts at risk an estimated 12.5 billion US dollars of Intel's revenue in the US, which it earned last year. So is its revenue of 14.8 billion dollars in China, where it has many customers.

Intel is just one of the many US companies that rely heavily on China for its intermediate products, which include processors and memory chips which go into the final products consumers buy. In Trump's tariffs on 50 billion dollars' worth of Chinese imports, about 85 percent of those items are intermediate products. So levying taxes on them means imposing tariffs on the American manufacturing industry.

Intel has spent five decades at the bleeding edge of technology, bringing a piece of the American imagination into almost every computer on Earth.

Will Trump's trigger happy Twitter fingers and unpredictability derail that vision?

Script writer: Wang Xiaonan

Animation consultant: Luo Qing

Animation director: Hu Dacheng

Animation producers: Kong Qinjing, Zhang Jiajia

Voice-over: Jeff Moody

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LU Xiankun Professor LU Xiankun is Managing Director of LEDECO Geneva and Associate Partner of IDEAS Centre Geneva. He is Emeritus Professor of China Institute for WTO Studies of the University of International Business and Economics (UIBE) and Wuhan University (WHU) of China and visiting professor or senior research fellow of some other universities and think tanks in China and Europe. He also sits in management of some international business associations and companies, including as Senior Vice President of Shenzhen UEB Technology LTD., a leading e-commerce company of China. Previously, Mr. LU was senior official of Chinese Ministry of Commerce and senior diplomat posted in Europe, including in Geneva as Counsellor and Head of Division of the Permanent Mission of China to the WTO and in Brussels as Commercial Secretary of the Permanent Mission of China to the EU. Benjamin Cavender Benjamin Cavender is a Shanghai based consultant with more than 11 years of experience helping companies understand consumer behavior and develop go to market strategies for China. He is a frequent speaker on economic and consumer trends in China and is often featured on CNBC, Bloomberg, and Channel News Asia. Sara Hsu Sara Hsu is an associate professor from the State University of New York at New Paltz. She is a regular commentator on Chinese economy. Xu Qinduo Xu Qinduo is CRI's former chief correspondent to Washington DC, the United States. He works as the producer, host and commentator for TODAY, a flagship talk show on current affairs. Mr. Xu contributes regularly to English-language newspapers including Shenzhen Daily and Global Times as well as Chinese-language radio and TV services. Lin Shaowen A radio person, Mr. Lin Shaowen is strongly interested in international relations and Chinese politics. As China is quite often misunderstood in the rest of the world, he feels the need to better present the true picture of the country, the policies and meanings. So he talks a lot and is often seen debating. Then friends find a critical Lin Shaowen criticizing and criticized. George N. Tzogopoulos Dr George N. Tzogopoulos is an expert in media and politics/international relations as well as Chinese affairs. He is Senior Research Fellow at the Centre International de Européenne (CIFE) and Visiting Lecturer at the European Institute affiliated with it and is teaching international relations at the Department of Law of the Democritus University of Thrace. George is the author of two books: US Foreign Policy in the European Media: Framing the Rise and Fall of Neoconservatism (IB TAURIS) and The Greek Crisis in the Media: Stereotyping in the International Press (Ashgate) as well as the founder of chinaandgreece.com, an institutional partner of CRI Greek. David Morris David Morris is the Pacific Islands Trade and Investment Commissioner in China, a former Australian diplomat and senior political adviser. Harvey Dzodin After a distinguished career in the US government and American media Dr. Harvey Dzodin is now a Beijing-based freelance columnist for several media outlets. While living in Beijing, he has published over 200 columns with an emphasis on arts, culture and the Belt & Road initiative. He is also a sought-after speaker and advisor in China and abroad. He currently serves as Nonresident Research Fellow of the think tank Center for China and Globalization and Senior Advisor of Tsinghua University National Image Research Center specializing in city branding. Dr. Dzodin was a political appointee of President Jimmy Carter and served as lawyer to a presidential commission. Upon the nomination of the White House and the US State Department he served at the United Nations Office in Vienna, Austria. He was Director and Vice President of the ABC Television in New York for more than two decades.