Giving up on China isn't an option for American businesses

China Plus Published: 2019-08-28 23:32:17
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Note: The following article is taken from the Chinese-language "Commentaries on International Affairs".

Business circles in the United States have voiced their strong opposition to the order from the White House that they stop doing business with China. China's market is too important for American companies, both for its vast market and its advantages as the world's factory. No business person in their right mind would just give it up.

Among China's 1.4 billion consumers are 400 million in the middle-income group, and this cohort is rapidly expanding. Their increasing demand and huge market potential are a big part of China's purchasing power. The U.S. National Retail Federation has pointed out that it is "unrealistic for American retailers to move out of the world's second-largest economy", which helps to explain why foreign investment in China keeps rising against the backdrop of a general slowdown in global foreign direct investment.

Costco was forced to close early due to the wild buying spree on the opening day of its first store in the Chinese mainland in Shanghai, Tuesday, August 27, 2019. [Photo: VCG]

Costco was forced to close early due to the wild buying spree on the opening day of its first store in the Chinese mainland in Shanghai, Tuesday, August 27, 2019. [Photo: VCG]

In the first seven months of this year, the number of newly-established foreign-funded firms in China surpassed 24,000, and the actual use of foreign investment exceeded 530 billion yuan (around 74 billion U.S. dollars), up 7.3 percent on the same time last year. According to the U.S.-based research provider Rhodium Group, in the first six months, American investment in China reached 6.8 billion U.S. dollars – up 1.5 percent on the average for the first half of the year for the past two years. Major investors include Tesla, which is building its Gigafactory in Shanghai, and Bain Capital, which agreed to invest 570 million U.S. dollars in the Beijing-based data center developer Chindata.

A major reason why these American companies are investing further in China is that it's the only country in the world capable of providing complete industrial and supply chains, which significantly cuts down operational costs for a company. And its well-established logistics network of ports, highways, and railroads allows multinational companies to conveniently link together their networks of factories, suppliers, and global customers. That's a major appeal for foreign investors.

After all, it's not by chance that around half of the 800 suppliers for Apple are based in China. Last month, this icon of the American tech sector asked the Trump administration for a waiver for the 15 China-made components used in Apple's products due to be hit by an additional 25 percent import tariff. The reason for their request was simple: Apple can't find suppliers for these goods outside of China.

Each year, eight million college graduates join China's 900 million-strong workforce. This makes China the world leader in terms of the number of people going into the workforce with a higher education, which helps to explain why the country was ranked the 14th in the world in terms of its capacity to innovate.

Some of the companies that have tried to move out of China have quickly learned that it's not just a matter of packing up and relocating their production lines. A study by McKinsey found that China's workers are five times more productive than their counterparts in India. And a report in Wall Street Journal says some manufacturers moved back to China after encountering problems including a lack of skilled technicians, low productivity, substandard products, and delayed deliveries in countries such as Vietnam and India.

The world's factory wasn't built in a day. It's wishful thinking to say that American companies that are well established in China can quickly move to a new location. This goes against the law of markets, and is a major disruption to the normal operation of a business. For a business, it's a recipe for chaos, and for the American economy, it's a dampener on growth.

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LU Xiankun Professor LU Xiankun is Managing Director of LEDECO Geneva and Associate Partner of IDEAS Centre Geneva. He is Emeritus Professor of China Institute for WTO Studies of the University of International Business and Economics (UIBE) and Wuhan University (WHU) of China and visiting professor or senior research fellow of some other universities and think tanks in China and Europe. He also sits in management of some international business associations and companies, including as Senior Vice President of Shenzhen UEB Technology LTD., a leading e-commerce company of China. Previously, Mr. LU was senior official of Chinese Ministry of Commerce and senior diplomat posted in Europe, including in Geneva as Counsellor and Head of Division of the Permanent Mission of China to the WTO and in Brussels as Commercial Secretary of the Permanent Mission of China to the EU. Benjamin Cavender Benjamin Cavender is a Shanghai based consultant with more than 11 years of experience helping companies understand consumer behavior and develop go to market strategies for China. He is a frequent speaker on economic and consumer trends in China and is often featured on CNBC, Bloomberg, and Channel News Asia. Sara Hsu Sara Hsu is an associate professor from the State University of New York at New Paltz. She is a regular commentator on Chinese economy. Xu Qinduo Xu Qinduo is CRI's former chief correspondent to Washington DC, the United States. He works as the producer, host and commentator for TODAY, a flagship talk show on current affairs. Mr. Xu contributes regularly to English-language newspapers including Shenzhen Daily and Global Times as well as Chinese-language radio and TV services. Lin Shaowen A radio person, Mr. Lin Shaowen is strongly interested in international relations and Chinese politics. As China is quite often misunderstood in the rest of the world, he feels the need to better present the true picture of the country, the policies and meanings. So he talks a lot and is often seen debating. Then friends find a critical Lin Shaowen criticizing and criticized. George N. Tzogopoulos Dr George N. Tzogopoulos is an expert in media and politics/international relations as well as Chinese affairs. He is Senior Research Fellow at the Centre International de Européenne (CIFE) and Visiting Lecturer at the European Institute affiliated with it and is teaching international relations at the Department of Law of the Democritus University of Thrace. George is the author of two books: US Foreign Policy in the European Media: Framing the Rise and Fall of Neoconservatism (IB TAURIS) and The Greek Crisis in the Media: Stereotyping in the International Press (Ashgate) as well as the founder of chinaandgreece.com, an institutional partner of CRI Greek. David Morris David Morris is the Pacific Islands Trade and Investment Commissioner in China, a former Australian diplomat and senior political adviser. Harvey Dzodin After a distinguished career in the US government and American media Dr. Harvey Dzodin is now a Beijing-based freelance columnist for several media outlets. While living in Beijing, he has published over 200 columns with an emphasis on arts, culture and the Belt & Road initiative. He is also a sought-after speaker and advisor in China and abroad. He currently serves as Nonresident Research Fellow of the think tank Center for China and Globalization and Senior Advisor of Tsinghua University National Image Research Center specializing in city branding. Dr. Dzodin was a political appointee of President Jimmy Carter and served as lawyer to a presidential commission. Upon the nomination of the White House and the US State Department he served at the United Nations Office in Vienna, Austria. He was Director and Vice President of the ABC Television in New York for more than two decades.