LEGO's business aspirations in China

The first China International Import Expo is a new platform for access to the global goods and services.

More than 100 new products and technologies will debut at the expo.

A file photo of Paul Huang, Senior Vice president of the LEGO Group. [Photo provided to China Plus]

The Danish toy-maker LEGO Group announced that it will launch its first elementary school STEAM* courses for Chinese students from next year, enabling local students to become active, collaborative learners and build 21st century skills.

The Danish family-owned business also announced that its first-ever sets inspired by traditional new year festivals will be available in China and Asia Pacific markets from 1 January 2019.

For more on Lego's business aspirations in China, CRI’s Zhao Yang talked with Paul Huang, Senior Vice president of the LEGO Group, who is also General Manager of LEGO China.