Spending Smart: AR cosmetic sector leads new consumption trend

AR technology can help customers to 'try on' clothes or 'put on' make-ups. [From IC]

Do you prefer to try on cosmetics in the shopping center or use AR technology to look at the possible effect on your face?

China's personal grooming industry has seen even more explosive growth this year as online business seeps into the offline cosmetic sector.

The chief analyst at CBN Data Li Xiang said that the two major reasons are the rising consumption power of young shoppers and the penetration of online platforms into lower-tier cities.

"The young consumers born in '80s and '90s prefer to purchase products recommended by key opinion leaders or skin care and cosmetic bloggers. In addition, the emerging demand from consumers in lower-tier cities, the growth of their sales volumes and consumer numbers is much faster than in first tier cities," Li added.

AR cosmetic magic mirrors now provide another way for people to see the after make-up effect. Click and take a listen to the discussion between Li Ningjing and Ryan Price, hosts from Studio+, a daily talk show produced by China Plus.

China Daily contributes to the topic.