Recruiters starting to employ social media

[Photo: from VCG]

Companies are increasingly using new platforms to identify potential employees, as Zhou Wenting reports from Shanghai.

Bao Guoying, a human resources officer at ENN Group, a company in Langfang, Hebei province, who specializes in the exploitation of clean energy, was looking for technical talent in nuclear fusion, new energy storage technology and the use of a form of carbon called graphene.

She realized that North America boasts a high number of such talents, so instead of organizing campus recruitment drives or approaching an influential figure in the industry to set up a team - as she had done many times since 2007 - she turned to a professional networking website as a new talent-spotting channel.

"Almost all the technical talents in North America have accounts on LinkedIn, and we believe the platform can help us reach a wider range of candidates in a more efficient way," she said.

The company and the platform began to collaborate and through the data provided by the website's users they were able to precisely locate particular people and communicate with them online. Late last month, ENN held two seminars in the United States to meet the candidates in person, and the efforts, both on and offline, eventually unearthed 10 potential candidates, according to Bao.

As social media develops, human resources executives are increasingly turning to online platforms during the different stages of recruitment: looking for candidates from both home and abroad; setting up accounts on social media to target likely job candidates; and using the platforms to conduct background checks on potential employees. 

The audio clip is from Studio+, produced by CRI.