iPhone 8 cold shouldered in China

A small number of customers wait outside the Apple Store at Beijing's Wangfujing Street on September 22, 2017. The launch of iPhone 8 and iPhone 8 Plus in Apple stores across China has had a luke warm reception, although 1 million pre-orders have been placed on JD.com. Shipping will begin in a week's time. [Photo: IC]

A sign reading "Please line up here" at the door of the Apple Store in Sanlitun in Beijing on September 22, 2017. Many customers came to the store simply to try out the iPhone 8, iPhone 8 Plus and other Apple products, but few seemed to be placing orders. [Photo: VCG/Zhang Pianpian]

Customers line up outside the Apple Store in Shanghai on September 22, 2017. The launch of the iPhone 8 and iPhone 8 Plus in Apple stores across China has been met with a cold reception, although over 1 million pre-orders have been made on JD.com, which will begin shipping orders in a week's time. [Photo: VCG/Aly Song]

Customers lining up outside the Apple Store in Tokyo's Omotesando district on September 22, 2017 to buy the newly-launched iPhone 8 and iPhone 8 Plus. [Photo Kyodo News via Getty Images]

20-year-old Thai student Varis Sinthopruangchai celebrates after he became the first person in Singapore to buy an iPhone 8 at the Apple Orchard Shop in Singapore on September 22, 2017. [Photo: VCG/Edgar Su]

Customers swarm the Apple Store in Hangzhou, Zhejiang province on September 16, 2016. The iPhone 7 was an instant hit on the first day it was launched. [File photo: VCG]