博物馆“文物戏精大会”圈粉 National Museum seeks new ways to draw attention

Before International Museum Day the National Museum(国家博物馆) of China, together with the six other country-level museums, logged onto Douyin(抖音), a Chinese app that publishes short videos(短视频), and published(发布) creative short videos to draw the public's attention.

In the era of mobile internet, museums are seeking(寻找) new ways(新方法) to meet(满足) the public's need(需要) for traditional culture, and arouse(唤起) the attention(注意) and enthusiasm(热情) of young people for the museum. Short video apps may be one such method.

Seven country-level museums, including the National Museum of China, Hunan Provincial Museum, Nanjing Museum, Shaanxi History Museum, Zhejiang Provincial Museum, Shanxi Museum and Guangdong Museum, logged onto Douyin and published two short videos named Wonderful Night at the Museum, Let's Dance, a Magical Opening and The First Contest of Drama Queen at the Museum, in which cultural relics(文物) revealed lives(生活) after the museums close, speaking, dancing and singing.

The account of the museums attracted 360,000 followers(粉丝) in one day, and the two short videos won more than 485,000 likes.

Followers wrote comments on the videos, such as "Wow, I have become a fan of the museums and the cultural relics!" "I watched so many times. It is too interesting to stop" and "I think the cultural relics are adorable," responding well to the relics in the videos.

The seven museums also held a contest for creative videos of museums on Douyin, hoping the traditional Chinese culture and museum culture will be promoted via submissions.

Shan Jixiang, curator of the Palace Museum, also known as the Forbidden City, said: "Can the cultural relics only be placed on display? I think the answer is no. The most important thing is that they should integrate into the real life."

词汇 Words:

[bó wù guǎn] 博物馆 museum
[shì pín] 视频 video
[fāng fǎ] 方法 way
[xū yào] 需要 need
[zhù yì] 注意 attention
[rè qíng] 热情 enthusiasm
[wén wù] 文物 cultural relics
[shēng huó] 生活 live
[fěn sī] 粉丝 follower
[fā bù] 发布 publish
[xún zhǎo] 寻找 seek
[huàn qǐ] 唤起 arouse